Rebuilding a legacy marketplace for the next decade of commerce.
A multi-vendor marketplace processing £2B+ GMV.
3.2×
Conversion lift
£2B+
Annual GMV
<1s
Page load time
−54%
Cart abandonment
The Challenge
Cartly's 8-year-old platform had a 68% cart abandonment rate, a 6-second average page load, and a seller onboarding process that took 3 days. They were losing market share to faster, more modern competitors.
Our Solution
We rebuilt the storefront with a headless architecture, edge-cached product pages, and a one-click checkout flow. Seller onboarding was reduced to a 15-minute self-serve process. We added AI-powered product recommendations that increased average order value by 28%.
The Outcome
Cart abandonment dropped from 68% to 31%. Page load reduced to under 1 second. Seller onboarding time cut from 3 days to 15 minutes. GMV grew from £600M to £2B+ within 2 years.
Tech Stack
Ready to build something like this?
Tell us about your project and we'll get back to you within one business day.