A publishing platform where writers own their audience.
Long-form social for 3M writers and readers.
3M
Registered users
180K
Paid subscribers
90%
Revenue to writers
94%
Writer retention
The Challenge
Writers were frustrated with platforms that owned their audience data and took large revenue cuts. Threadly needed a platform that put writers in control — with direct subscriber relationships and fair monetisation.
Our Solution
We built a custom rich-text editor, a subscriber management system with direct email access, and a tiered subscription model with Stripe. Writers get 90% of revenue and full access to their subscriber data.
The Outcome
3M registered users. 180K paid subscribers across the platform. Top writers earn over £20K per month. Average writer retention rate of 94% after 12 months.
Tech Stack
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